Prospecting Leads across North America and internationally for new Strategic Partners for the NHL and assessing marketing objectives of each prospect. Next, generated integrated solutions based on their needs to eventually establish Strategic Partnership agreements
Generated over $15 million from 2012 to 2018 in New NHL Strategic Partnership deals with Diageo, L’Oreal Men Expert, OLG (NHL Lotto), Autotrader Canada, U-Vend Inc., High Liner and Mitsubishi Electric and supported a large number of deals with my team
Produced unique and original integrated concepts for over 50 Current and Prospective NHL Partners to include in proposals that include Marketing Rights, NHL Event Assets, NHL Controlled Digital/Broadcast Media and other NHL Assets
Was a member of the SMCC Marketing Committee
Attended several conference on behalf of the NHL such as the Sponsorship X Conference in Edmonton
Obtained and analyzed Third Party research to create Research presentations for potential prospects and NHL Senior Management teams (IMI International Research Company and others)