In 2014, after signing the first of it’s kind, L’Oreal and the NHL created a unique video series with NHL members to give a behind the scenes look of the game.
NHL Life Series - took 9 different people in the League and showcased a day in the life. The final episode consisted of a contests winner behind the scene look at him attending an NHL Game.
Videos were online and the first 9 were released biweekly. The Final video of the contest winner was released late June 2014
A few of the Episodes are still online. Others were removed due to Copyright and Player Rights (click to see YouTube Playlist)
In Store PDQ were create to bring awareness of the partnership
Our team worker with each video to utilize their social medias and networks to get the video out to the public
We partnered with NHL.com to sponsor the Weekly Fantasy Game to create more awareness of the partnership and the Series.
EPSIODE LIST 1. A Superstar’s Life – PK Subban, 2. A Referee’s Life - Tom Kowal, 3. A Scout’s Life - B.J. MacDonald, 4. A Broadcaster's Life – Kevin Weeks, 5. An Agent’s Life - Pat Brisson, 6. A Captain’s Life – David Backes, 7. A Coach’s Life” - Barry Trotz, 8. An Alumni’s Life - Mike Modano, 9. A Prospect’s Life - Aaron Ekblad, 10. An NHL fan’s life – Contest Winner