During the 2016 World Cup of Hockey, the first ever NHL Digital Enhanced Dasherboard (DED) program with over 25 NHL Corporate Partners, which then generate $24 Million in new revenue for the League.
In 2016, the NHL introduced digitally enhanced dasherboards (DED). Through Supponor, the dasherboards feature digital ads that are TV-visible. However, fans attending live games, will see standard dasherboard advertising.
During the 2016 World Cup of Hockey, the first ever NHL Digital Enhanced Dasherboard (DED) program with over 25 NHL Corporate Partners, which then generate $24 Million in new revenue for the League.
During each of the 16 Broadcasted games, there were 4 separate feeds managed LIVE at the same time. (Canada in English, Canada in French, USA and World/International)
My job was to learn about the technology and then train and manage 8 Monitoring Managers to help executed each of the 25 Sponsors contractually obligated advertisements for 16 games.
Along with managing the DED team, I worked with the NHL Partnership Marketing team to obtain sponsorship for the Event as well.
The project was praised as a huge success and is now being used in all 32 Team arenas across the NHL